Nike ‘You’re It’
Wieden+Kennedy Amsterdam’s first campaign for Nike Kids takes a unique spin on the classic game of ‘tag’, flipping it to build self-confidence by reminding kids that they have ‘the power’. Ultimately, creating a powerful sisterhood that’s fuelled by movement.
Directed by David Wilson
DOP Monika Lenczewska
Production Design Alison Dominitz
Riff Raff films